![]() ![]() The color displayed at right is the rich tone of mauve called mauve by ![]() The 1890s are sometimes referred to in retrospect as the " Mauve Decade" because of the popularity of the subtle color among progressive artistic types, both in Europe and the US. As the memory of the original dye soon receded, the contemporary understanding of mauve is as a lighter, less-saturated color than it was originally known. Punch magazine published cartoons poking fun at the huge popularity of the colour: “The Mauve Measles are spreading to so serious an extent that it is high time to consider by what means may be checked.” īut, because it faded easily, the success of mauve dye was short-lived, and by 1873 it was replaced by other synthetic dyes. The weekly journal All the Year Round described women wearing the colour as "all flying countryward, like so many migrating birds of purple paradise". Between 18, mauve became a fashion must have. Perkin was so successful in marketing his discovery to the dye industry that his 2000 biography by Simon Garfield is simply entitled Mauve. It is now usually called Perkin's mauve, mauveine, or aniline purple.Įarlier references to a mauve dye in 1856–1858 referred to a color produced using the semi-synthetic dye murexide or a mixture of natural dyes. Perkin originally named the dye Tyrian purple after the historical dye, but the product was renamed mauve after it was marketed in 1859. He noticed an unexpected residue, which turned out to be the first aniline dye. Chemist William Henry Perkin, then eighteen, was attempting in 1856 to synthesize quinine, which was used to treat malaria. The synthetic dye mauve was first so named in 1859. Mauveine, the first commercial aniline dye Mauve is also sometimes described as pale violet. Many pale wildflowers called "blue" are more accurately classified as mauve. ![]() Mauve contains more gray and more blue than a pale tint of magenta. Another name for the color is mallow, with the first recorded use of mallow as a color name in English in 1611. The first use of the word mauve as a color was in 1796–98 according to the Oxford English Dictionary, but its use seems to have been rare before 1859. Mauve ( / ˈ m oʊ v/ ( listen), mohv / ˈ m ɔː v/ ( listen), mawv) is a pale purple color named after the mallow flower (French: mauve). For other uses, see Mauve (disambiguation). ![]()
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